Travelfy App
Project Summary
Travelfy is an application that I developed from the need to integrate multiple aspects of users during the planning and reservation of tourist activities on their trips.
The Client
Travelfy
Category
Hospitality & Turism
My Role
UX/UI Designer
Tools
Our Clients
1
Challenge
Design an app that facilitates the creation and planning of tourist plans according to personal interests and economic budget.
2
User Goal
It was expected that through the use of the App, users would have the opportunity to plan and book their travel itineraries according to their interests, economic budget, both for individual plans and for family plans.
3
Business Goal
Strengthen communication between users and tourism agencies to strengthen sales and travel planning processes
Grow Your Vision
Welcome visitors to your site with a short, engaging introduction.
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Roles
For conducting this investigation, I performed the following roles in order to develop the final product
Qualitative Research
Research high-quality insights to understand users
Information Architecture
Organizing information within digital products
Prototype and Interactions
Show how the final product looks, and how it works
Qualitative & Quantitative Research
To achieve the objectives of the research, we must start by achieving a better understanding of the users. It is for this reason that I decided to implement the research tools: surveys and in-depth interviews. I performed an online survey using Google forms to observe any pattern in the interest or what users may want. I had a total of 15 participants responding the survey, and performed 5 depth interviews. Below you can see some of the results:
Are gender female
82.4%
47.1%
Have between 31 and 40 years old
Have faced barriers while planning their trips
47.1%
52.9%
Like to plan the trips by their own, based on reviews and research in the internet
Empathy Map
User Persona
Creative
Adventuress
Explorer
Curious
¡Hello! My name is Renata Cruz, I'm 36 years old, I am Colombian and a travel lover.
Goals
• Plan her trips according to her budget.
• Have an easy trip planning according to her interests.
• Enjoy the pleasures of traveling such as eating, learning about history and traditions.
Expectations & Needs
• A detailed schedule of activities with objectives of interest.
• Obtain offers on your reservations, recommendations by other travelers, notifications of impediments or aspects to take into account depending on the destination.
"Traveling is like loving. It is an attempt to transform a dream into reality" Alain de Botton.
Pain Points & Objections
• Ignorance of means of transport, restaurant information and social activities while traveling is difficult for you.
• It is difficult for you to be able to create your own destinations according to your interests, budgets and time availability.
Applications Friendly
Common Pain Points
Style Tyle
Font
Roboto
a
A
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Logo
Color Palette
#003F64
#003F64
#003F64
#003F64
#003F64
#003F64
Some Icons
In the style tile you can find the color palette, the logo of the App, the icons from the nav bar and during the exploration of the App, primary and secondary buttons, typography and some images and illustrations.
Wireframe
Personalization
User personalizes his account:
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Interest
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Destinations
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Budget
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Accessibility
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Individual or group
Selection of Tours & Activities
User has two search streams:
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Dynamic: automatic program recommendations according to user interests.
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Manual: manual search for destination.
My Itinerary
Travel itinerary plan reserved in the app according to dates, times, location and direct contact information:​
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Destinations
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Lodging
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Activities or tours
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Restaurants
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Transport
Alternative Digital Payment E-ticket
The user can make his payment method through the app, and present the E- ticket of the reservation at the destinations:
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Digital ticket using a Qr code
Attributes
Focused on the user having freedom of choice
Modern design and with digital payment alternatives
Focused on the user personalizing their interests
Calm, intuitive and friendly design.
We believe that creating an application that favors personalization, creating the user's free choice, and that has modern elements of digital payment alternatives, will stimulate the user in the search, motivation, and planning of their trips according to their interests, accessibility, and budget.
Insights
Users stated that they easily understood how to use the application, finding in it different essential categories for the process of planning and booking tourist packages.
Also users states obtaining clear and specific information on tourist activities, plans, restaurants and reliable means of transport depending on the destination.
Finally, being able to track your plans and itinerary through the App, being able to implement alternate payment systems.
