The Witchy Store
Marco Nava
The Brief
The Witchy Store is a Web Design project from a esoteric electronic shop that sells all kind of witchy accessories owned by Marco Nava.
In this project we present our proposal for a Web Page for the company The Witchy Store. Where we will address the existing problems that we will present below, and we will work on the development of opportunities based on knowing and understanding the information of the market and its competitors, implementing certain types of resources as a solution.
UX Research
Basing us on the Design Thinking model, my team and I spent part of the first week empathizing with the user's needs and the context in which our product was found. The present research was performed through surveys and interviews. As a result of this research, we found out that some of the principal characteristics of our population are women, and are in the range of 30 years old.
User Stories
Ana, Anthopologist
As an anthropologist I want to be able to have easy access to certain esoteric products to keep in constant contact with spirituality and culture.
Maria, Publicist
I like being able to access the description of the products, since it makes it easier for me to identify my needs when buying the products.
Julia, Sociologist
I like being able to have access to informative elements on the page, since it allows me to understand how the products work and in this way facilitate my online purchase processes.
User Persona
Calm
Spirituality
Culture
Nature
¡Hello! My name is Maria, I'm 24 years old, I am Mexican and currently I work in an advertising consultancy.
I am a woman in contact with nature, I believe in balance and I am interested in topics related to esotericism. My family used to have certain mystical traditions and customs, which is why my interest in the subject was born.
Site Map
My team and I decided to start organizing the website's information. For this goal, we decided to do a card sorting, which ultimately led us to this site map:
Mid Wire Frame
Due to the nature of the project, my team and I decided to elaborate the next Mid Fidelity Wireframes, which were intended to be as simple as posible, but with one main goal: being functional for the user.
High Wireframe
At the end of this process, my colleagues and I created The Witchy Store, an intuitive website that leads the consumer to the most demanded product. Watch the high fidelity prototype below:
Tools
Figma
Google Meet
Zoom
Photoshop
